With Amazon Web Services gaining a lot of attention and the recent announcement of Google’s AppEngine it begs the question “What is SUN doing?”.
SUN has all the right ingredients to make a PaaS (Platform as a Service) play;
- They know hardware
- they have a great operating system, Solaris
- they have the Java platform and mindshare
- They even have a great database offering, MySQL
Given all this plus the potential reach SUN has into Java communities and commercial organisations, they should be leading the PaaS movement.
Oh wait, SUN do have an offering. It’s called Network.com and not many people have heard of it.
SUN may have a lot under its belt but one thing they lack is the marketing engine to get their message out. This might be because for the last 8 years SUN’s messaging has been all over the map. I like SUN (did you know they are the worlds largest Open Source company? Me neither) but they need help. Apart from their hardware business I don’t think many people know what SUN does or what their business model is.
I’d love to see SUN dust off Network.com and create a PaaS offering. They should base it on Solaris, Java and MySQL, outsource their PR and marketing for this project and dive head-first into the PaaS game.